Matchbin Cents is the section in our newsletter devoted to the successful monetization of marketplaces by you, our marketplace owners. Each month we will be highlighting a different revenue generating strategy for your marketplace. This month: Businessfronts

A Businessfront is a customizable web page designed to promote the products and services of a business. It is a powerful business advertising opportunity that enhances your marketplace business directory. Businessfronts provide targeted advertising for companies reaching out to community members, and are an excellent source of revenue for community owners. Businessfronts are included in searches for related items from any of our marketplaces nationwide, and can be located through all the major search engines. They are designed to give consumers, searching for product and service providers, a complete source of contact and purchasing information.

We currently offer three types of Businessfronts: Storefronts for businesses with the need to securely sell products directly from their business listing; Servicefronts for companies interested in driving consumers to visit their physical location and order services; and Hospitalityfronts designed to give businesses in the hospitality industry an edge on customer satisfaction by providing a local connection to community activities and events.

Businessfronts are a lucrative product Matchbin technology provides for our communities. They enhance the advertising mix and features you provide. Advertisers want to reach your demographic and are willing to pay for that opportunity. Millions of dollars per year are spent on similar “yellow page” advertising. Capitalize on this demand by giving your advertisers a more effective, less expensive opportunity to reach out to your community members. In a community of 1000 local product and service providers, with a penetration of only 10%, selling Servicefronts at suggested retail price, a community would make $25,000 in the first year. This is a significant return for just expanding your advertising product line!

The key to this recurring revenue stream is the development of a successful business directory. Your account manager can help you populate an effective directory with basic business listings. However, promotion and continued support of your directory is paramount to success. Informing businesses they are included, and upgrading them to a Businessfront, increases utility provided to members. Increasing value to members increases visits to your site, making you more attractive to advertisers and popular among consumers. Businessfronts, combined with a successful directory, create an excellent source of recurring income and transform your business directory into a valuable resource for site members. Offer a more complete advertising mix to your clients, increase the value of your site to members and start earning reoccurring revenue. Contact your account manager, or click here to connect with our VP of Business Development, Dave Hubbard. We are standing by to assist any way we can.